Accessibility

Last updated: July 7, 2025

Vital Brands Inc. is committed to accessibility, diversity, and inclusion. We believe all of our customers and visitors should be able to access and enjoy our websites, and we strive to provide a visually rich and user-friendly experience for everyone.

Our Approach

We are dedicated to making accessible and inclusive content a fundamental part of everything we do. We prioritize accessibility from the earliest stages of design to ensure as many people as possible can use and benefit from our website. While we have made significant progress, we recognize that accessibility is an ongoing journey, and we are continuously working to improve.

Our website has been built to be accessible with common assistive technologies and to accommodate different ways people view and interact with online content. For example:

• We have added clear navigation landmarks to help screen reader users navigate content more easily.
• Most interactive elements can be accessed using keyboard-only navigation and assistive technologies.
• We have removed unnecessary animations and provided play/pause controls for others. Our site respects device motion preferences.
• The majority of images include alternative text (alt text) for users with visual impairments.
• Audio and video content is supplemented with captions, transcripts, or text-based alternatives wherever feasible.
• All content scales seamlessly across desktop, tablet, and mobile devices, and browser zoom functionality is supported.
• Dark Mode is available to enhance contrast and readability.

While we strive to ensure accessibility, some third-party content and components may be outside of our direct control. We do our best to work with partners who share our commitment to accessibility.

Website Accessibility Standards

Our website is designed to comply with the Web Content Accessibility Guidelines (WCAG) Version 2.1 Level AA. We regularly review and update our site to maintain accessibility and usability standards.

What We Are Working On

We are actively working to improve accessibility across our digital platforms. Our priorities include:

• Updating existing PDFs and ensuring all new PDFs meet accessibility standards.
• Auditing and updating video content to ensure the presence of subtitles and/or closed captions.
• Conducting thorough accessibility testing across a variety of browsers and devices.

Feedback and Assistance

If you experience any difficulty using our website or have suggestions for improvement, we welcome your feedback. Please fill out our contact form and select 'Website Feedback' from the dropdown menu. We are committed to responding to all accessibility queries within five working days.

Thank you for helping us make Vital Brands Inc.'s online experience accessible to everyone.